Social and Environmental Activities

Relationship with Franchisees

BOOKOFF’s Franchise System

The BOOKOFF Group has a network of roughly 800 stores, of which approximately 420 stores are operated by franchisees. The Franchising Division has concluded partnerships with roughly 80 franchisees, with the aim of enhancing brand value by providing superior service through store operations that are rooted in the lifestyles of each store’s customers.
Extensive preparations are made prior to the opening of a store, including basic training and the dispatching of instructors from the head office, and on-the-job training through four branch offices around Japan, to ensure that the opening goes smoothly.

In addition, after a store opens, head office supervisors maintain communication with owners and store managers through regular visits and training programs, and backup is provided with proposals for various sales campaigns and promotional plans that take advantage of the economy of scale.

Support Structure for Franchise Owners

Branch office managers and supervisors are assigned to four branch offices around Japan to support franchise owners and store managers.
The head office and branch offices also hold regular meetings of owners and training sessions to exchange information.

Various Forms of Support
Meeting of owners

Meeting of owners

Owners’ meetings

Biannually (held biannually by the head office)

Training session for store managers

Training session for store managers

Various training

Branch office managers and supervisors are assigned to four branch offices around Japan to support franchise owners and store managers.
Annual branch manager training and various regular training is held to exchange information.

Dedicated website for franchisees

Dedicated website for franchisees

Yomuyomu Hiroba

Yomuyomu Hiroba is a dedicated website for franchisees, providing data including the latest information from the head office, information sharing with directly operated stores, and stores’ sales data.

Initiatives with Franchisee Chains

Books to the People project

Books to the People is an activity launched by the BOOKOFF chain involving all franchisees, to contribute to society under the slogan “Books are essential for people.”

BOOKOFF

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