- Corporate Information
- Worldwide Strategy
Through the knowledge we have accumulated in Japan, we would like to provide our mission, "Be a source of enjoyable and enriching lives for as many people as possible” to the world.
Currently, our overseas business includes BOOKOFF stores in the U.S. and France, and our own reuse stores "Jalan Jalan Japan" in Malaysia.
The BOOKOFF stores in the U.S. and France were initially launched to buy and sell Japanese goods to Japanese people living overseas, but are now mainly operated to buy and sell local goods to local people.
In recent years, in order to further increase the value of BOOKOFF's "entertainment centered on books," we have been evolving to meet the needs of local people by offering not only books, CDs, and DVDs, but also video games, home appliances, musical instruments, and anime goods.
We intend to continue to open new stores, mainly in each base area.
Malaysia's "Jalan Jalan Japan" was launched in 2016 as an exit strategy for unsold products in Japan. The store's concept of "Preloved in Japan," "Crazy Low Price," and "Large Stock" creates a value of providing "entertainment" that is different from BOOKOFF, and has been greatly accepted by local customers, and is currently one of the most famous used stores in Malaysia.
We will continue to open more stores in Malaysia, and at the same time, we are considering the expansion of this business model to other countries.