Business Portfolio
Business News
BOOKOFF operations in Japan
BOOKOFF

Average Sales Floor Area | Approx. 130 tsubo (approx. 430 m²) |
Product Categories | Books, CDs, DVDs, Games, Trading Cards, Hobby Goods, Mobile Phones, etc. |
BOOKOFF SUPER BAZAAR

Average Sales Floor Area | Approx. 950 tsubo (approx. 3,100 m²) |
Product Categories | BOOKOFF product categories plus apparel, branded goods, miscellaneous items, sporting goods, tableware, etc. |
BOOKOFF PLUS

Average Sales Floor Area | Approx. 300 tsubo (approx. 990 m²) |
Product Categories | BOOKOFF product categories plus apparel and fashion accessories, etc. |
BOOKOFF Official Online Store

The BOOKOFF Official Online Store is one of the largest reuse platforms in Japan, where users can buy and sell a wide variety of pre-owned items including books, comics, CDs, DVDs, and games.
ASO-VIVA

Average Sales Floor Area | Approx. 40 tsubo (approx. 130 m²) |
Product Categories | Trading cards, game software and consoles, anime-related goods, hobby items, etc. |
Premium services business
BOOKOFF Purchasing Consultation Desk / Rehello

A buy-only store specializing in apparel, branded goods, and small home appliances
hugall

Operates purchasing consultation desks at major department stores. Purchases high-end items including branded goods, jewelry, antiques, and artworks, and sells them via e-commerce and BtoB channels.
aidect

aidect is a specialty jewelry store in Tokyo offering made-to-order and remodeling services. With its in-house workshop, the brand combines the essence of “timeless European attribute” with outstanding craftsmanship and “Japan Quality,” delivering products that achieve a perfect balance of tradition and refinement.
rehello

rehello is a new premium e-commerce site featuring high-end items—primarily those purchased through hugall, the Group’s Premium Services Business specializing in branded goods and precious metals, and the BOOKOFF Purchasing Consultation Desk.
Business Development Domain
Japan TCG Center

In addition to expanding trading card sales areas and installing duel spaces at existing stores, the Group has launched a new store development strategy through the opening of dedicated trading card shops under the “Japan TCG Center” brand. Aggressive store openings, including franchising, are underway mainly in Tokyo, Nagoya, Osaka, and government-designated cities.
BOOKOFF Clean-Up Service

Provides a one-stop clean-up service for individuals, assisting with the removal of household items in conjunction with inheritance sorting or property sales. The service is currently available in the Tokyo metropolitan area and is planned to expand to other regions through partnerships with affiliated companies.
CD-Pla

CDs and DVDs are composed of three types of plastic materials: polystyrene, polypropylene, and polycarbonate. BOOKOFF manufactures recycled plastic materials from these components using a proprietary production line and sells them under its own brand “CD-Pla.” Using CD-Pla instead of virgin materials helps reduce CO₂ emissions, contributing to carbon neutrality.
Other business
Aoyama Book Center

Operates a new bookstore, "Aoyama Book Center," in Omotesando, Tokyo
Booklog,Inc.

We operate "Booklog," a book review website used by over 1 million people.
In addition to being able to check reviews and ratings of various books, users can also create bookshelves online or in the app, and manage and record their reading history.